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Highmark Health, Manager, Marketing Technologist

Highmark Health, Manager, Marketing Technologist

by Meredith.landsmann@ · 11 things on NewTwos

Job Description: JOB SUMMARY This role within the marketing & experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, the role demands a high-energy and highly accountable individual who can advance our MarTech stack in collaboration with other key stakeholder departments. This includes leveraging cutting-edge customer experience platforms, implementing robust data management solutions, and optimizing marketing automation tools to drive personalized, data-driven campaigns across multiple channels. The ideal candidate will be adept at harnessing these technologies to enhance customer engagement, streamline marketing processes, and deliver measurable business outcomes. This role will report directly to the Director of MarTech and Operations and lead day-to-day optimization, automation and outsourcing of operational processes across the department. This role will be responsible for managing our MarTech ecosystem, including management and delivery of agreed upon road maps and platform integrations to meet current and future needs. The incumbent will play a key role with IT product managers and product owners planning in facilitating budget and resource requests and follow through.
ESSENTIAL RESPONSIBILITIES Technology: Lead the advancement and maturity of the marketing technology stack, with a particular emphasis on, customer experience platforms, data management solutions, and AI integration. Ensure these technologies support current and future marketing strategies, campaign needs, and seamlessly integrate with other corporate systems. Manage the implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet the evolving needs of our customers and internal stakeholders. Serve as the primary point of contact and owner for day-to-day vendor relationships, collaborating with cross-functional areas such as customer relationship management, digital, research, media, in-house agency leaders, IT, data analytics, compliance, and procurement to ensure a harmonious MarTech ecosystem. Process: Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology. Actively participate in department and company-wide engagement meetings, constantly seeking improvement and efficiency through marketing automation solutions and data-centric processes. People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process. Act as an important listening engine and feedback loop for barriers preventing adoption and provide insights to create roadmaps for iterative improvement, ensuring the team can operate efficiently and effectively. Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions. Champion the importance of customer experience, data management, and marketing automation in these forums, ensuring that marketing technology initiatives align with overall business objectives. Other duties as assigned or requested
EXPERIENCE Required Experience with customer experience platforms and marketing automation solutions, (e.g., Salesforce Data Cloud, Marketing Cloud, Marketing Cloud Intelligence, Adobe Experience Manager, and Workfront). Deep understanding of customer data platforms (CDPs), customer relationship management (CRMs), and data management platforms (DMPs), with a focus on unifying customer data and creating actionable insights for improved customer experiences. Expertise in data architecture design, including data lakes and warehouses, with a strong grasp of ETL processes and tools. Experience in integrating various MarTech solutions (e.g., CRM, ERP, CDP) and middleware platforms (e.g., Mulesoft, Apache) to create a cohesive ecosystem that enables seamless data flow and synchronized customer experiences across touchpoints. Strong background in business and operational process optimization within a marketing context, with an emphasis on leveraging marketing automation to streamline workflows and improve efficiency.
Preferred Proven experience in using technology and AI in a marketing context
SKILLS Exceptional verbal, written, and interpersonal communication skills, with a focus on influence and emotional intelligence. Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications. Excellent strategic thinking, problem-solving, and analytical skills with a data-driven approach to work Ability to collaborate and work cross-functionally Proficiency in project planning, goal setting, budget management, and performance metrics. Ability to drive continuous improvement and innovation within the department. Ability to represent marketing interests in wider corporate strategy and planning discussions. Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms. Ability to effectively drive change management and communicate product capabilities and benefits with internal business partners
EDUCATION Required Bachelor's degree in marketing, business administration, technology management, management information systems or related field OR Relevant experience and/or education as determined by the company in lieu of bachelor's degree Preferred Master's degree in marketing, business administration, technology management, or related field
LICENSES or CERTIFICATIONS Required: None Preferred Salesforce Marketing Cloud Technology management certification Human centered design and design thinking certifications Project management certification Language (Other than English): None Travel Requirement: 0% - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type: Office- or Remote-based Teaches / trains others: Occasionally Travel from the office to various work sites or from site-to-site: Rarely Works primarily out-of-the office selling products/services sales employees: Occasionally Physical work site required: Occasionally Lifting: up to 10 pounds: Occasionally Lifting: 10 to 25 pounds: Occasionally Lifting: 25 to 50 pounds: Rarely
Observations
Stan Ko - started at Highmark 3 mos ago. prof svcs background
approved for 2 headcount. This position plus AI development
new department,