Tech Crunch Disrupt with Twos
by jedda · 33 things on NewTwos
- TechCrunch Disrupt Blog Post now live!
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- Day 1 (9/19)
- 9:50am Got to the venue. This line is long AF. They're giving away breakfast burritos to the people in line
- 9:56am I spy... a Twos Joe
- 9:57am Already got my first swag. A tote bag from Unit.
- 10:37am Finally officially met the Twos Guys! ✌️
- 10:58am Finally got our badges!
- 11:00am Twos Joe has stickers. Are you around? Come find us!
- 11:30am listening in on WHY IS YOUR PERSONAL BRAND IMPORTANT
- Myth 1: brand is only for big companies
- Product: source of value / brand: amplifier of it
- The value of brand compunds, start early to win big
- The value of brand compounds,, start early to win big
- Myth 3: brand is a set of fixed assets / Truth: your brand is a flexible system
- Myth 4: brand can't be measured
- Features are copied... FAST. Be a pioneer!
- This equation is bad for business: customer power x category sameness = everything is a utility
- How do we build a brand above the rest?
- Strong ideals - going against the grain even if it's not easy
- Collaborative Canvas - give people the freedom to collaborate.
- Resolute Leadership - do the hard things and do it well!
- 12:15pm They're giving away free coffee for start ups. Extra points that it's my favorite brand
- 2:30pm Listening to Shaquille O'Neal talk about AI and education
- 3:55pm tagged the TC installation ✌️
- Ended the day by roaming around the conferences with Joe and getting free socks
- Day 2 (9/20)
- 2:00pm Late start but I'm here!
- Today is a day to talk to booth start ups. It's been super fun learning about what everybody does!
- Spoke to a few start ups about Twos and handed them a sticker ✌️ It's fun to speak to the ones who are interested in leveling up how they remember things
- This start up has a good idea. Looking forward to see how they develop. Right now the ring can only control light switches but they eventually want to be able to control TVs and Air conditioners. They're mostly geared towards people with a disability or older people
- This conference is very geared towards AI related things so it was super cool to be able to chat about how Twos utilizes AI to help us remember things