My 12 Tips On How To Get Clients Without Using Paid Ads
by faisal.farooqui@ · 31 things on NewTwos
- Hey Entrepreneurs!!! 🥰🥰
- Today I want to empower YOU with a few tips on how you can attract new clients and customers without spending a single penny on ads.
- These tips are simple and maybe you might even be doing one or two of them, but it never hurts to get a refresher or a look at it with a different perspective.
- Let me ask you this...
- Do you know where your ideal customers hang out?
- Knowing what social media platforms they spend the most time on would be the best place to start.
- If you don’t know where they hang out, ask a few past clients and you should be able to get a general idea.
- 💥 I would suggest focusing on one social channel first, master it, then focus on the next possible social channel that is likely to be on.
- For most people, it would be Facebook and Twitter.
- If its professionals you’re targeting, it would be LinkedIn.
- And if it’s the younger generation you might want to consider, Snapchat, Instagram, or even TikTok.
- Once you’ve determined the channel you’re going to focus on, make sure that the problem you are solving for them is clear and stands out from anyone else that offers a similar solution.
- 💥 You want to make sure you have a clear and unique core message that will resonate with your audience.
💥 Then you’ll want to create some content to get yourself out there and known.
💥 I would suggest starting off by sharing stories about how you got where you are today and the challenges you faced going through your personal journey.
💥 Also, you want to share the authentic results that you’ve achieved personally or for your clients.
💥 Finally, offer them a solution and an opportunity for them to work with you.
💥 If people are commenting on your posts, engage with them in the comments too.
💥 When people comment on your post, that’s really them raising their hands shouting, “I’m interested.”
- Pro tip: Don’t just post and run!
- Engage with your audience, heart their comments, and respond back to their comment.
(In fact, drop a ❤️ right now instead of a 👍 and see what happens)
- Use open-ended questions to engage to keep the conversation going as long as possible.
- The more engagement you get on your post, the higher it will rank and show up longer in the feeds of followers! (You see me do this all the time!)
- This is the perfect time to demonstrate your expertise, willingness to help them, and an opportunity to get them onto a call to learn more about their business, needs, and challenges.
- 💥 When you are using social media to post content, you should share tips and ideas with your ideal customer.
- At the core, make yourself attractive to them, you are building trust and authority with them on the topic.
- They will soon get to know you as the thought leader for the problem they are trying to solve.
- 💥 Be sure to Invite them to your email list using an ethical bribe (lead magnet), so you can continue to nurture them, build rapport, and allow them to know, like and trust you. (Simple hack: Add a link to your profile or bio so they can find it there too)
This is called the KLT factor. People buy from people they know, like, and trust.
- 💥 If you do end up getting them into a good conversation, offer a complimentary consultation call over Skype or maybe an invitation to free training that you have.
- 💥 Keep offering value that your competitors won’t dare share.
- 💥 Finally, I would suggest giving yourself some goals so you can measure with metrics.
- Perhaps, it’s posting on social media every day.
- Sending out an email every day.
- Make an offer to get on a call.
- Reach out to 10 people that commented on a post.
- The more people you talk to, the higher the chances that you will find the right client that wants to work with you.
- When you master these 12 tips, you should be getting 5-6 qualified leads reaching out to you every week, which will translate in 4-5 new ticket clients every month.