Mar 2023 Twosletter ✌️
by Parker · 53 things on NewTwos
- “The 15 min I spent to download, install, learn the basics [of Twos] was probably my highest ROI in terms of time invested to time saved ever." - Taric on LinkedIn
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- From February 2023…
- KPIs + big wins:
- +76 daily active users (820), +10.22% MoM
- 18% new user weekly retention, -1% MoM
- 48% all user weekly retention, -1% MoM
- Covered by Keep Productive (328k YouTube subscribers)
- Twos Guys viral video (432k views, 93k likes, 4.5k shares)
- Continued organic growth with a $0 ad budget
- What’s moving the needle:
- Viral video on Instagram
- Shoutouts by influencers with large audiences
- Discord community engagement + members: 805 (+98)
- Medium reads (4.9k) + followers (5.28k, +246)
- Twitter conversion + followers: 926 (+104)
- Product improvements (more in the "Product" section below)
- Product:
- Launched new design on test flight (coming soon to App Store)
- Added tabs on Twos desktop app
- Added highlight colors
- Updated list URLs to be more descriptive
- Improved multi-word and diacritics search
- Added sounds for completing and swiping down
- Marketing:
- Reviewed by Keep Productive
- Surpassed 430k views on Twos Guys viral video
- User "Nicola Fisher" wrote about using Twos for over a year
- User "Minimlr" wrote about his first impressions using Twos
- User "David Sharpe" wrote a thank you related to using Twos
- Live streamed "How Twos Webinar 2"
- Hired a virtual assistant for influencer reach out
- Updated our pitch deck
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- Coming up in March 2023...
- Product:
- ✓ Improving Android experience
- ✓ Updating mobile UI
- Adding badges and streaks
- Adding templates
- Adding background customization
- Marketing:
- Short form video content
- First paid influencer collab
- Releasing updated merchandise (sneak peek below)
- ✓ Launching sign-up email campaign
- Asks:
- Intros to influencers, celebrities, and people with audiences
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- Thank you for reading,
- Twos Guys ✌️