10 Simple Storytelling Tips to Nail your Next Pitch by Elon Musk (@thealexbanks)
by Joe · 36 things on NewTwos
- Name the enemy
- Musk immediately says "This is how it is today... it sucks!"
- Start by naming the thing that's getting in the way of your customer's happiness.
- Agitate the problem
- "If we do nothing, this is where we are heading."
- Spark intrigue
- "I think we should collectively do something about this."
- Make your audience know where you're heading.
- Offer the missing piece of the puzzle
- What needs to be achieved to get to the promised land?
- Demonstrate possibility by showing what needs to happen.
- Show, don't tell
- Musk plays an engaging 1 minute video of the Tesla Powerwall.
- Bring the solution alive and make it personal to them.
- Sell benefits, not features
- "It gives you safety, security and a complete affordable solution."
- Create urgency
- "You can order the Powerwall right now on the Tesla website."
- A solution that works wherever you are.
- Build trust
- Demos
- Customer feedback
- Testimonials
- Demonstrate the potential
- "The whole system is designed for infinite scalability."
- Show your long-term vision
- Don't pitch to raise money.
- Pitch because you have never been more excited about what you could accomplish.
- Receiving an investment comes as a byproduct of buying into your long-term vision.
- Musk finishes by using the collective first person to inspire hope:
- "This is something we must do, can do and will do."
- Make them feel part of your journey already.
- People don't like giving stuff up.
- Follow Alex Banks on Twitter for more
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