7 Ways to Create Raving Fans
by Parker · 24 things on NewTwos
- Here are 7 ways to create raving fans from Ken Blanchard’s book, Raving Fans!
- Decide what you want
- What do you want your product/service provide?
- Happier, healthier, better lives?
- The emphasis has to be on achieving the result, not the system for the system’s sake
- Save people time/money?
- Pay attention to what people truly need
- Discover what the customer wants
- Discover what the customer's needs are by asking people questions about their needs
- Alter your vision towards the customers needs if needed
- Be consistent
- Customers become raving fans when they know they can count on you time and time again
- Consistency will overcome resistance
- Set the right expectations
- Don’t offer too much to start
- Exceeding expectations is important but it’s even more important to consistently meet expectations
- Create systems, not rules
- Systems are predetermined ways to achieve a result. Rules create robots. Systems promote results.
- Get 1% better
- If you improve one percent next week and again the week after that, by the end of the year you’ll be ahead by more than fifty percent
- Things can’t help but improve if you keep growing one percent at a time
- Treat people like people
- It’s not a combination of customers and company. It’s not even customers and employees. It’s just people and people.
- People need to feel they are part of the group. They need to feel important and that what they say truly matters